In 2025, Brazil continued to solidify its position as one of South America’s leading solar energy markets, driven by rapid growth in renewable capacity and expanding regional interest in clean power generation. According to Brazil’s National Electric Energy Agency (ANEEL), approximately 7.4 GW of new large-scale power capacity came online in 2025, with solar photovoltaic (PV) contributing over 2.81 GW — the highest increase among all power technologies — bringing Brazil’s total installed capacity to more than 215 GW by the start of 2026. Renewables now account for over 84% of Brazil’s power mix.
Brazil’s solar success reflects years of investment and policy support, with distributed generation (including rooftop and decentralized PV systems) and utility-scale plants driving broad adoption. While growth rates have faced headwinds from regulatory constraints and curtailment challenges, the region’s solar market remains robust, with forecasts predicting continued expansion in installed PV capacity across South America through the end of the decade.
Favorable Trade Conditions and Zero Tariff Opportunities
One compelling factor attracting global solar suppliers to South America is the evolving tariff landscape. Several countries in the region — including Brazil — have adopted favorable import conditions such as zero or reduced tariffs on essential solar components within specified quotas, designed to accelerate renewable adoption and support cost-competitive project development.
For international buyers and project developers, this means that importing high-efficiency solar modules and energy storage products can be more economically viable than in markets with heavier tariff burdens. By optimizing procurement strategies to leverage quota-based zero tariff allowances for PV modules and related components, buyers can reduce upfront costs and improve the levelized cost of electricity (LCOE) over the life of their solar installations.
Local associations and renewable energy advocates argue that such tariff incentives — when combined with clear regulatory frameworks — can significantly reduce barriers to solar uptake, particularly for distributed generation and commercial & industrial (C&I) systems where import costs are a critical factor in project feasibility.
Growth Drivers and Storage Integration
Brazil’s solar market dynamics in 2025 also highlight the rising importance of battery energy storage systems (BESS). With increasing curtailment and project cancellations tied to grid constraints, stakeholders are turning to storage solutions to enhance grid flexibility, manage intermittent generation, and maximize the value of PV assets. Brazil is planning its first national BESS auction set for April 2026, signaling a strategic shift toward storage-linked renewables.
South America as a whole is projected to add approximately 160 GW of new PV capacity by 2034, with established markets such as Brazil and Chile contributing the majority of this growth. Distributed generation is expected to play a significant role, accounting for almost half of total additions, driven by favorable economics and increasing energy demand from commercial and industrial sectors.
Implications for Solar Project Developers
For solar developers, EPC firms, and energy investors looking to expand into South America, these market trends underscore the importance of high-performance solar solutions that deliver strong returns in competitive environments. As tariff incentives and import conditions evolve, selecting PV modules that can maximize energy yield and long-term reliability becomes even more critical.
High-efficiency modules such as Tiger Neo 3.0 — featuring advanced N-type TOPCon technology — offer enhanced conversion efficiency, better low-light performance, and improved energy generation profiles for both utility-scale and distributed solar installations. These performance characteristics make them well-suited to take full advantage of the favorable import conditions and growing solar demand in markets like Brazil and across South America.
→ To explore how high-efficiency solar modules can boost the performance and economics of your solar project, visit our Tiger Neo 3.0 product page at Chasun.
Post time: Jan-15-2026